Corporate Social Responsibility

CSR Program: Project Samudaya

Flood-ravaged villages rebuilt with better access to education and healthcare

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When a 100-year flood left more than 1 million people homeless in the southern Indian state of Karnataka, Cisco employees wanted to help. Project Samudaya rebuilt homes, schools, and a healthcare center with networked technology, improving access to education and healthcare.

What: 5 flood-ravaged villages transformed

Cisco’s second-largest global headquarters is located in Bangalore, India, and our employees felt a deep desire to respond to the needs of the people in their community. In 2009, Cisco pledged US$10 million in cash, services, and equipment to rebuild 5 villages after catastrophic flooding in the state of Raichur.

  • 3223 homes built to bring shelter to families displaced by the flood.
  • 4 schools networked to support remote learning for over 1000 children.
  • 8000 patient received consultations via Cisco HealthPresence in a new healthcare center.
  • 2700 hours of Cisco employee volunteer service.

How: A public-private partnership

Project Samudaya showed the power of human collaboration and networking technology to bring people on the margins of society into the global economy. Cisco partnered with the Karnataka government and local non-governmental organizations (NGOs) to rebuild the physical infrastructure with network technology to better access quality healthcare and education.

  • Before the flood, Raichur residents had to travel more than 2 hours for basic healthcare and overnight by train for specialized care.
  • The new healthcare center used Cisco HealthPresence to bring services from Bangalore to Raichur.
  • Teachers in Bangalore delivered courses in English, mathematics, science, and social science to children in newly equipped Raichur schools.
  • The local government expanded the successful educational model, bringing more learning opportunities to additional schools and hostels in the region.

Impact Multiplied

The project began with the grassroots efforts of Cisco employees and executive sponsorship by Aravind Sitaraman, president of inclusive growth in Bangalore. After the devastation, the Cisco office in Bangalore saw an opportunity to multiply the impact of their support by helping to rebuild the villages and founded Project Samudaya with local government agencies.

  • Project Samudaya used technology innovations to connect the isolated and remote villages.
  • Rural citizens could access healthcare and learning previously available only in urban centers from.
  • 250 Cisco employees volunteered their time and shared their experience with families, friends, and co-workers to bring more attention to critical human needs in their community.
Rebuilding Communities After Flood in India Program Video >