Resources for Cisco's Community Partners

Some of the most exciting CSR work we do at Cisco is partner with inspiring and impactful nonprofit organizations around the world.  The work you are doing is changing the world, and we are proud to be your partner.

Our goal is to help you multiply the impact of your important work, whether through technology, cash, employee expertise, or by helping you tell your stories.  We believe that a good story well told in the right venue is another powerful way to help you multiply your impact. To that end, we have a few avenues to support your communications and marketing efforts, all of which you can access through this page. 

We do have to say (though we don’t want to) that there are some limitations on what we can do – some of them policy-related, others related to resource limitations because of how many organizations we serve.  But, where we can help you tell your story, we want to do so. 

Here are some ways we might be able to augment or help you tell your story:

• Connect with Cisco CSR on social media
• Use a Cisco Community Partner logo
• Get a quote from Cisco about your partnership or key milestones
• Help us tell your story through our promotional channels
• Create impact videos & share them with Cisco

Please note that these resources are for approved Cisco grantees only.

Cisco CSR maintains a presence on several social media channels, and we are eager to promote the work our partners doing. We would value connecting with you online. Please connect with our social media channels so we can engage and amplify your content that is relevant to Cisco's CSR approach.

• Cisco CSR on Facebook
  Tip: If you are posting pictures or the results from a program Cisco helped fund or have an important communication/initiative you’d like help amplifying, please “tag” the Cisco CSR Facebook page so that we can share it with our followers.
• Cisco CSR on Twitter
  Tip: If you are tweeting the results from a program Cisco helped fund or have an important communication/initiative you’d like help amplifying, please include @CiscoCSR in your tweet so that we can share it with our followers.
• Cisco CSR Blog
• Cisco CSR on YouTube
• Cisco CSR on Google+
  Tip: If you are posting pictures or the results from a program Cisco helped fund or have an important communication/initiative you’d like help amplifying, please “tag” the Cisco CSR Google+ page so that we can share it with our followers. You can also use add the hashtag #CiscoCSR to the bottom of your posts.
• Cisco CSR on Pinterest
  Tip: If you have any pictures you would like to submit for consideration for posting on the Cisco CSR Pinterest board, please email them to csr_social@cisco.com with a brief description and a link where people can go for further information.

Cisco offers two different logos for eligible Cisco grantees and matching gift recipients. These logos are approved for the following uses:

• "A Corporate Social Responsibility Initiative" logo to indicate that Cisco has provided more than $10K in cash grants and/or at least $35K in product donations to your organization.
• "Funded by the Cisco Foundation" logo to indicate that the Cisco Foundation has provided more than $10K in cash grants to your organization, or more than $10K in matching funds in the current calendar year.

Grantees may use the appropriate logo(s) for the following timeframes:

• Cash grants: up to one year after the end of the grant period
• Product grants: up to five years after the date the grant was issued
• Matching gifts: up to one year after the calendar year in which at least $10K in matching funds were provided 

The logo(s) you qualify to use may be used on print collateral, web sites, and electronic media. The logo(s) may NOT be used on business cards, stationery, letterhead, products, or packaging. By submitting a logo request, you agree to abide by the CSR & Cisco Foundation Logo Usage Guidelines. After reviewing these guidelines with care, we invite you to submit a logo request.

Would a quote from Cisco about our partnership be helpful?  We do this in cases of initial grants and some key milestones. If you are an approved Cisco grantee, please tell us more via this simple online form.

Has your organization achieved a major milestone that you'd like us to help you promote? If you are an approved Cisco grantee, please tell us a little more about it via this simple questionnaire.

Video is one of the most powerful ways to engage supporters in your cause or nonprofit organization. The video series below helps you understand how to -- easily! -- craft a good story with video, how to shoot it, and how to edit it. Each month 5.4 billion videos are viewed online. So make sure yours stands out, by taking just a few minutes to walk through this tutorial.

While the following video series was developed around Cisco's discontinued line of Flip cameras, the principles they outline are still a great place to begin.

How-To Video Series

Part 1: The Power of Video
The first video in the Flip for Good series was designed to get you inspired to create and share videos about the great work that you're doing.

Part 2: Pre-Production
The second video in the Flip for Good series teaches the basics of preparing for your shoot -- what you need to have and what you need to think about. 

Part 3: Shooting
The third video in the Flip for Good series teaches the basics of shooting your video -- what to keep in mind, how to capture great images, having a shot list etc.. 

Part 4: Editing
The fourth video in the Flip for Good series teaches the basics of editing your footage using Flipshare -- how to import, name and trim your clips, and how to edit them together to make a polished piece.

Part 5: The Final
The fifth and final video in the Flip for Good series shows a completed video produced by Citizen Schools. 

Downloadable Assets

Documents Toolkit (ZIP - 4.5 MB)
The documents toolkit includes everything you need to plan and manage your video shoot. Of particular importance is the Publicity Release, which should be completed and signed by everyone who appears in your video.

"Impact Multiplied" Post-Roll Video (ZIP - 0.4 MB)
Our post-roll video can be inserted at the end of your own video footage, helping you package your content professionally.

Share Your Video Content with Cisco

Cisco grantees, we encourage you to post video content on your web sites, YouTube channels, and more -- it's a great way to keep your audience engaged in the story of your work in the community. When you post a new video, please let us know. We'll spotlight our favorites on our Cisco's CSR blog, web site and more.